Any purchasing decision brings some amount on uncertainty: Will it work for me? Is it for real? Can I trust them? In cases like that, it help us make a decision if we see what others did. If we know of nobody who bought that product or who was happy with it, than it’s a sign for us, that the others chose the way of not trusting this company. Following bandwagon effect, they’ll do the same. But if you show how many people bought from you and how many people are happy with your offer – then you’re giving a different sign. You’re saying that buying your product is the current flow, so jumping on a bandwagon for your prospect will mean buying from you as well.
Companies are always creating eye-catching container designs and bigger packaging to persuade us to purchase their products. When we enter stores to shop for food, toilet paper, pet food, and other products, is it an optical illusion or the actual reality deal if we're getting the most out of our money? During special occasions, such as a barbecue or Halloween, our eyes might glance towards the bigger product and ignore everything else. There is a way to figure out if you really need that huge family size cereal box or get a better deal with smaller boxes.